May 08, 2022
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The union between these two sectors can bring unimaginable results to a company that manages to bring them together around a Business Email List common purpose. While marketing attracts new prospects, educates them and converts them into sales leads, the sales industry can provide important feedback and insights that marketing might not have, precisely Business Email List because it is closer to customers. This was a constant until the appearance of interactive content. In this way, now, marketing also has data to discover how the customer thinks and behaves. Apparently, this topic could become a kind of dispute, since marketing is no longer Business Email List dependent on feedback from the sales sector to create materials more suited to the wishes of the buyer persona. However, the interactive content improves the interaction between the two sectors, who can now "exchange stickers" on the public Business Email List and, in this way, create even more interesting and effective content. Maximizing Business Email List the power of interactive content is widely used at the top of the funnel, to show solutions for leads and for a first contact Business Email List with the brand. Despite the recommendation to avoid using it involving "aggressive" sales techniques, not using interactive content at the bottom of the Business Email List funnel, driving it towards sales, can be a mistake. When looking to work on lead loyalty through interactivity, marketing achieves higher conversion rates and more successful leads Business Email List for sale, especially if you take into account the needs that sales teams can present on a given topic, like an objection, for example. According to research conducted by Sirius Decisions in 2013 , 70% of the Business Email List content produced by marketing is not used in the sales sector. It is as if they speak different languages or participate in different companies. Interactive content is the solution to this Business Email List problem, once marketing manages to produce more valuable materials to close sales.